La Maison TAG Heuer

I personally not a watch lover, wonder why I still give a visit? It's because of La Maison TAG Heuer concept. It's a rare opportunity to see a collection of timepieces from the company of TAG Heuer museum in Switzerland.

High-tech watch museum has always been exclusively private and only accessible for the brand's ambassadors, journalists, clients and special guests. thankfully the TAG Heuer CEO and President Stéphane Linder is giving the customer from all corners of the world an opportunity to explore on why TAG Heuer is such a legend among Swiss watchmakers.

The famous TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland, as known as La Maison TAG Heuer. La Maison TAG Heuer is the traveling version of TAG Heuer 360 museum - 200sq m contains 300 TAG Heuer watches and celebrates it's unique watchmaking heritage and sports-inspired DNA.

La Maison TAG Heuer was created by Atelier LUM of Paris, La Maison TAG Heuer celebrates the brand's defining values of innovation & avant-gardism; energy & intensity; luxury & emotion. The adaptable 100m2 structure has 2m40 celling and contains 60 exceptional historical timepieces, selected from the 360's permanent collection and the Heuer family's private treasury. There is four unique sections to show the different sides of TAG Heuer - the family room for brand history; the kitchen, housing live demostrations; the garage showcasing the measuring instruments; the portrait gallery celebrating the legends of TAG Heuer ambassadors.

The Portrait Gallery 

The top view of the architecture 

The Garage

The V4 barrels 

MARKO MAEKINEN - One of the watchmakers responsible for the assembly of the award wining TAG Heuer Monaco V4.

Demonstrating and explaining the intricate art of watchmaking and the latest breakthroughs in watchmaking technology.

The TAG Heuer Monaco V4 

"Each of the pieces in this show is a precious member of my family. From the oldest stopwatch to the newest chronograph, they show who we are and what we're made of. I am delighted that the whole world will finally have the opportunity to see and share this with us to know us by our proudest achievements, most breathtaking creations, and most intense moments." As Jack Heuer.

The Timepieces Collections

La Maison TAG Heuer traveling exhibition will be touring in Kuala Lumpur followed by high profile cities like Singapore, Shanghai, Beijing, Hong Kong, Busan, Tokyo before crossing the Pacific to US cities in Las Vegas, Dallas, Houston, Miami and Philadelphia. Kuala Lumpur is the first city the play host to this traveling exhibition in Pavilion Kuala Lumpur, 19th - 24th february 2014 from  10am - 10pm for the general public.

It's a must see for watch collectiors, motor, racing fans, design connoisseur and also the fans of the TAG Heuer.

Visit here for more info.

Happy Weekends. ;)